打造能够支撑品牌形象的菜牌
以 “全时段放松” 为核心，将早午餐的慵懒、午后茶点的闲适、傍晚小憩的松弛感，拆解成可触摸的视觉符号。本次艺彩昭和团队为Open O2的菜牌设计，从排版上摒弃了密集的信息堆砌，而是用恰到好处的留白模拟品牌理念中植物光合作用时的呼吸感。艺彩昭和让菜牌成为品牌精神的载体，当你的指尖触碰到纸张的刹那，便已开启一场关于 “慢食哲学” 的对话，仿佛感触到草木生长的呼吸韵律。
Focusing on the core concept of "all-time relaxation", we break down the laziness of brunch, the leisure of afternoon tea, and the relaxation of evening naps into tangible visual symbols. For the menu design of Open O2, we abandoned the dense accumulation of information in typesetting, and instead used just the right amount of blank space to simulate the sense of breath when plants undergo photosynthesis, as advocated by the brand concept. We make the menu a carrier of the brand's spirit. The moment your fingertips touch the paper, you have already started a dialogue about the "slow food philosophy", as if feeling the rhythmic breath of growing plants.
当阳光爬上餐桌，用一份早餐重启活力，新鲜食材碰撞出的生命力，
是给身体的充电符一抹晨光，让味蕾先找到本真
吃好这一餐，去拥抱全天的晴朗
用这一餐，把生活的诗意还给自己
As sunlight climbs the table, restart your energy with a breakfast. The vitality from fresh ingredients is a charge for the body. A bite of hot food, a touch of morning light. Eat well, and embrace the day’s brightness. With this meal, give life’s poetry back to yourself.
当生活的褶皱困住脚步，就用一餐唤醒本真——让牛排的嫩、鲜蔬的活力
在舌尖展开光合对话
每一次品味，都是与内心和解的密码
在熟成风味里，遇见那个久违的、鲜活的自己
When life’s hustle traps us, a meal awakens authenticity. Let steak’s tenderness and veggies’ vitality “photosynthesize” on the tongue. Each bite unlocks harmony with the soul, finding the vivid self in aged flavors.
生活的节奏总在催促，而下午茶是专属的慢镜头。褪去外界的喧嚣伪装，在茶香与甜点的交融里
拥抱真实的自己，给自己这份滋养，
食材的明丽色彩与层次口感交织，给你视觉与味觉的双重惊喜
让时光褶皱里的温柔，带你寻回独一无二的本真
Life’s pace keeps rushing, yet afternoon tea is a “slow - motion” just for you. Shed the noisy masks of the outside world; in the blend of tea aroma and desserts, embrace your truest self. This nourishment isn’t a luxury, but a soul’s necessity—let the tenderness in time’s folds guide you back to your one-of-a-kind authenticity.
总有些时刻，想给生活按个暂停键，别再被身份和标签绑架，卸去惯性的伪装
和真实的自己坐下来，好好吃顿饭
这不是犒赏，而是生活该有的模样——让简单一餐，接住所有难言的疲惫
在烟火温柔里，找回那个鲜活的你
There are always moments when we want to hit the “slow - mo” for life. Stop being 绑架 ed by identities and labels, drop the habitual masks, sit with your truest self and have a proper meal. This isn’t a reward, but what life should be—let a simple meal catch all unspeakable weariness， reclaim the vivid you, untouched by life’s hustle.
生活是场缓慢的滋养，就像植物在光里悄然生长。每个平凡的日常，都是时光赠予的礼物
不必追赶完美，在晨起的咖啡香里、午后的轻食鲜意中
去寻找细微美好，让 “光合作用” 般的治愈，把忙碌褶皱熨成柔软
让每一天都成为专属的小确幸
There are always moments when we want to hit the “slow - mo” for life. Stop being 绑架 ed by identities and labels, drop the habitual masks, sit with your truest self and have a proper meal. This isn’t a reward, but what life should be—let a simple meal catch all unspeakable weariness， reclaim the vivid you, untouched by life’s hustle.