As one of the leading brands in the barbecue industry, Long Long Ago has been known for its unique personality and culture for many years. With the theme of "long long ago", it has created multiple generations of personalized restaurants, which are all unique brand equity. Therefore, in the shaping of this case, the distinction between "Preservation and Innovation" has become the main work. On the one hand, we have continued the classic characteristics of Long Long Ago, and have continued various elements such as "red brick chair" and "minimalist style" to form a unity with other branches. On the other hand, we have innovated on the original basis, creating a new generation of restaurant images for the company in a more artistic, more brief and younger way.